An elevator pitch is a brief speech that outlines an idea for a product or service, with the idea that the speech should be delivered in the short time period of an elevator ride, usually 20 to 60 seconds.
Here are some tips for perfecting your pitch:
- Really know your products and services – think about what sets your business apart from the competition
- Know your audience – understand the problems they need solving and where their pain points are
- Adjust your pitch according to your audience
- Think about the biggest selling point of your business – show the bigger picture – instead of just listing product benefits, show value.
- Open and close with your name, role and company name – repeating this helps it to sink in with your audience
- Speak clearly and in a conversational tone – try not to sound like a salesperson, but talking with people as it they were good
- Test and tweak as needed – test it on friends, family and co-workers. Ask them to share what they get out of it and where they think you can improve.
Lastly, smile and let your passion show – aim to come across in a way that shows that you’re passionate about what you’re selling and that you’re a trusted source.